Do you remember when “hack” was slang for someone who did poor work? Today, the word has done a 180. It’s now used to reference a clever solution to a tricky problem (as the Urban Dictionary says).
If the tricky problem is content marketing, then what are the clever solutions used by the speakers at Content Marketing World? Here are 15 from those who were willing to share their hacks:
Speak the same language
My favorite time and budget saver is Acrolinx, a terminology management tool. When everyone agrees on the words we are going to use, it makes the entire process of creating content more efficient. And more speed means less cost for writing, editing, and translation. While I’ve used spreadsheets and tables in the past, having a tool to manage your brand language really helps everyone be consistent. And a consistent message is also good for your brand…