A tremendous amount of awareness and interest was created this past year for content marketing, influencer marketing and an integrated approach to creating digital experiences across channels.
There are over 700k search results for “content marketing” on Google News alone and over 90% of B2B and B2C marketers are using content marketing tactics according to the annual studies from CMI/MarketingProfs.
To help satisfy the thirst and hunger for best practices in these areas, we publish articles, interviews, liveblogs and tool reviews. We also give presentations at industry events.
Here are a few upcoming events in the first quarter of 2015 where you can learn more about the intersection of content and influencer marketing and how it all rolls up to a new trend we’re seeing: participation marketing.
Feb 11, 2015
BMA Colorado
The Warwick Hotel, Denver, CO
Influencer and Content Marketing – A Powerful Combination for B2B
According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out online to buyers can require unreasonable budgets and resources.
Operating with a clear vision, ambitious goals and an appreciation for the power of influence, a growing number of B2B marketers are creating better quality content that gets shared more often, reaches more prospects and grows their influencer network – all at the same time.
5 Events for Learning B2B Content & Influencer Marketing Best Practices in Q1 2015
