The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most?
Here, at BuzzSumo, we’ve crawled and analyzed over 120 million articles. In this post, we’ll show you the types of content that people like to share the most on Facebook, LinkedIn, Twitter, and Pinterest.
1. How to Create Resonating Content for Facebook
Quizzes are the most engaging type of content on Facebook.
We analyzed the top million most shared articles in the past six months, and we categorized them into different content types, such as quizzes, list posts, how-to articles, videos, giveaways, and infographics. The most popular content type, by far, was quizzes, which averaged 51,968 total Facebook shares (likes + shares). In contrast, the average article (among the top million), had 15,527 total Facebook shares.
There’s a good reason why we love to share quizzes on Facebook. It feeds our ego and strengthens our identity. When we share our quiz results with our friends, it gives them a glimpse into who we are, what we’re interested in, and what we value.
The Science Behind What People Love to Share on Social Media
