Content marketing is still among the most effective ways for brands to gain visibility. The right type of content has the ability to rank prominently in search results, earning shares on social media and making a name for the business behind it. As with other types of marketing, however, the type of campaigns that are effective can change from year to year.
In 2015, content marketing will continue to evolve as brands find new ways to reach customers using the devices and websites they’re interacting with most.
Visual Continues to Dominate
As the competition for customer attention continues to heat up, infographics, photos, and videos will be essential supplement to every piece of content. A recent survey found that nonprofits rank higher than for-profit organizations in their content marketing strategies, with 63 percent reporting they are currently working on visual content as part of their marketing strategies.
