In the past I have talked a lot about the upcycling of content. This is more or less looking into ways to take a single piece of content and take it further.
In short, the idea is really a lot like guest posting. The best reason for most brands to consider guest posting is to get more of their content in front of more of their potential prospects, clients and brand supporters. I always say, even if a million people are reading our content a day then there are several billion that aren’t.