You’ve setup your social media accounts, identified the best times to engage with your audience and created a schedule for sharing content. Maybe you’ve decided that instead of just sharing your own content that you’ll also share interesting articles from other websites as well. While this may be a great way to build relationships with influencers in the industry, it can be difficult to explain to management about the value add of such activity.
Social sharing of third party content means that you are sending your audience to other websites so you’re losing out on traffic, leads and ultimately sales for your company. However, there is a quick and simple way to optimise the social media traffic you send to third party websites.
Introducing ‘Sniply’
At the Digital Marketing Institute we recently started to use Sniply; a link-shortening tool that allows you to attach a call-to-action to every link you share through your social media channels.
