Yes, it is that time of the year again when everyone starts to predict what SEO will look like in the coming year. Google’s algorithm is constantly changing. There arepublic updates as well as refreshes and tweaks that occur on a regular basis. Rather than throwing out theories or predictions, I want to discuss five things that you should already be focusing on as we enter 2015.
1. ROI Should be the Metric You Track, Not Keyword Rankings
Determining whether or not an SEO effort is successful based on keyword positions is completely reckless. Ranking reports that show your website is ranking high for a bunch of keywords looks great but it doesn’t always translate to leads, sales and revenue. In fact, some SEO companies will target low competition, virtually useless keywords, just so they can tell you that you are ranking #1 on Google.
