I recently sat in a meeting with potential clients, and during the discussion I had the feeling they expected something else… do you know the feeling? That can be a good thing…
It can be a good thing when it means that you didn’t surrender yourself to the temptation of promising things that you are not sure you will be able to deliver.
The Bad Habits Of Marketing Consultants
Many so called marketing consultants make promises when meeting potential new clients. They use words that they know their clients won’t understand completely (they don’t understand what they are saying themselves most of the time) and they promise to deliver in shorter periods than they will. They make promises without a decent understanding of the client’s current situation and they try to convey the feeling of marketing being a simple process that can be implemented in no time at all.
This seems to have become the standard in selling marketing services, and it should not be (btw – this is not limited to the marketing space, I used to be a developer and the same habits exist in that space).
Marketing Is A Process, Not A Decision… And Never A Magic Trick
