We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces.
Unfortunately, the sudden flood rarely happens. Too often, our ideal customers don’t find the content we release on our blogs. Why? We hit “publish” and hope that people will come find us — but they don’t even know we’ve released something new.
Publishing content should be like dating. Imagine you’re trying to find a girlfriend or boyfriend: Do you think you’ll find someone by never leaving your home? Of course not! You need to go where your prospects are.
In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on — social media, article aggregators, Q&A sites, and SlideShare to name a few.
In this post, I’ll show you eight ways you can use your existing content to reach more customers and fans. By repurposing and distributing your existing content on different platforms, you can easily and inexpensively triple your content output, and drive many more new visitors, leads, and customers.
