There’s no shortage of ways to get traffic to your website.
There’s all that “free” traffic you can get from SEO…
…You can’t throw a rock without hitting an online marketing consultant telling you have to be on Facebook, Twitter, LinkedIn and dozens of other social media sites…
…Oh, and let’s not forget email, Joint Ventures, guest blogging, forums, ebooks, coupon sites, podcasting, press releases, free classified ads, free directories, social bookmarking, Q&A sites, oh my!
So, with all these options available, why does paying for traffic through Google AdWords deserve a spot in your marketing plan?
Glad you asked… here are 11 reasons:
1. Unparalleled Reach
In 2013 Google averaged about 6 Billion searches a day. 6 BILLION. That’s over 4 million searches every single minute!
And every one of those searches represents a need, a desire, or a problem someone wants to solve… and they want to solve it NOW!