This year, I was fortunate to have a number of opportunities to speak with small business owners about the different ways they’re using social media to market their businesses.
I’ve had the chance to answer a lot of social media questions, and have also learned a lot about how business owners are using these different networks to their advantage.
I’ve also had some surprises.
One of the biggest surprises I’ve run into when speaking with small business owners is that a number of people are still linking their Facebook and Twitter accounts to post automatically.
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While automatically posting from one network to the next may sound like a good idea, the truth is that this can often do more harm than good.
One of the biggest problems with auto-posting is that these tools ignore an important fact: All social networks are not the same.
If you’re auto-posting from Facebook to Twitter for example, you’ve probably noticed that a lot of your posts will automatically get cut off. Because Twitter has a 140-character limit, each post you share needs to be created with that specific network in mind.
You may have also noticed that when you share certain pieces of content — like photos or links — these assets often don’t transition well from network to network.
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