Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing.
The companies follow the routine. They take the steps suggested by social media consultants and experts. Their brands have a presence, but the content is lacking.
It lacks energy. It lacks interest. It lacks a soul.
As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. But when a company takes a stance and sparks engagement, its brand stands out like an orange tree in an evergreen forest.
A great example of this is Spin Sucks. According to Gini Dietrich, CEO of Arment Dietrich (and an active member of the Convince & Convert community), “Spin Sucks is one of the top three PR blogs in the world, and it has afforded us the ability to compete with the largest agencies in the world.”
Spin Sucks is an outlier, and what makes it a Sticky Brand is how Gini and her team engage their community in conversations.
How to Use Brand Storylines to Spark Social Media Engagement
