Being a Solopreneur means you need to learn how to do a lot of things to make your business grow and be sustainable. One of those important areas of specialty is marketing.
You don’t need to be an expert to implement these great small business marketing tips for your business. Check out these four ideas from our blog authors that will help you reach and engage your customers in an authentic and memorable manner.
Be helpful…it’s a great business strategy.
The marketing landscape is changing. We’re moving away from “top-of-mind awareness”:
- Mass marketing is expensive – Gaining top-of-mind awareness is becoming too costly. In the days of old marketing (when there were limited media channels available to consumers) is was easier to buy top-of-mind awareness because advertisers were able to reach mass markets relatively efficiently.
- You can’t connect with people you can’t reach – Today, there are so many media options available to consumers (and people have such fractured attention spans) that it’s pretty much impossible for a small business to play in the mass marketing sandbox. With the average person being exposed to the equivalent of 174 newspapers full of information every day, solopreneurs need to find other ways to gain the attention of prospects and customers that are experiencing information overload.
