Working for an agency who does both traditional and inbound marketing, explaining the inbound movement can seem… well… a little crazy to some folks. For many companies, TV or radio has worked well for years, sometimes decades. And the idea that marketing through blogs and content can replace this trusted media is a hard sell.
In my opinion, the biggest hurdle in the move to inbound marketing is the act of letting go. Letting go of the past. And letting go of preconceived notions.
Once you or your client do this, you are ready to get to work and transition to inbound marketing. To help you along the way, here are 7 steps to make the switch.
1) Look at the Data
It’s no secret that media companies still utilizing traditional marketing strategies are struggling. In fact, the average time spent consuming print and radio declined 15.4% in 2012. And where are those people going? To online devices.
Don’t take my word for it. Look at your sales data, cost per lead, total number of leads, and average time of sales cycle. If you are struggling with the loss of reach or rising costs of traditional media, your data will surely show what is going on.
The reason you need to do this is two-fold. First, this will allow to you take a big breath and embrace changes. And two, you will need to review these analytics to compare once your inbound marketing is in place.
How to Shift Your Marketing from Traditional to Inbound in 7 Steps
