Taking something to market used to mean literally taking it to the market.
Now, the market exists everywhere online all at once. And the number of places your product needs to be in order to be on the market is expanding and many individual marketplaces are growing.
With more and more places to be, it makes less and less sense to be in just one spot. “It’s clear [that] small businesses banking on e-commerce shouldn’t rely too heavily on one channel to make their presence known,” wrote Heather Clancy, a contributor for Small Business Matters.
Related: 5 Tips to Stand Out When Selling on an Online Marketplace
To include your product on the growing list of places to sell, your startup’s marketing team will be essential in putting your product in the places customers browse and shop.
If you have a tangible product, Amazon is the go-to sales site and with good reason: It’s the seventh highest traffic site on the planet. Customers have learned to turn to Amazon when they go online shopping, whether for nonfat protein bars or winter tires.
