It’s November, which means it’s time to get into holiday marketing mode if you have not started already.
In a former life I worked in print advertising. This time of year was our busiest (still is) and most profitable for the newspapers I worked at. Businesses crammed to get as many ads as possible into the paper and spent more money than they did the rest of the year. It seemed they saved all their marketing dollars for the last 2 months of the year.
Enter social media marketing and the whole holiday marketing game has changed. Newspaper advertising (and pretty much all print advertising) is on the decline due to advances in technology, aka social media.
Do I think you should completely scrap your traditional marketing plan and advertising? No, for this one reason: not all of your market is online. I know I typically recommend not advertising via traditional methods, however during the holiday season, more people will look at newspapers and such to find the best deal. This is the one time of year it’s okay to use some marketing dollars on traditional advertising.
There are some great and creative ways to blend your traditional marketing with your social media marketing. Doing this will give you the best coverage this holiday season.
Blending Social Media Marketing with your Traditional Marketing this Holiday Season
