Making the transition away from owning my own company and working for a variety of clients, to focusing all of my efforts on one business, I’ve become much more aware of the online marketing realm in which we work. In fact, I feel at times like I’m seeing a bit more clearly than I used to.+
As for social media in general, at least in the world in which I lived, which was filled with marketing and PR consultants, it’s hard. And I don’t just mean it’s hard to work in that field, but it’s hard to stay true to your ideals. I liken it to the world of politics where many go in with great ideals and a genuine desire to change the world for the better, but end up in a system that is broken and sucks the life out of you. Our political system spits those people out and turns them into clones who toe the system line.+
I don’t say this as a way of pointing fingers at my marketing and PR friends. I don’t blame them. I blame the Googles and the Facebooks of the world. I blame the system that constantly pushes the need to get ahead and earn every possible penny you can, often at the expense of others.+
Case in point: I don’t want to be an influencer.+
The Problem with Social Media; or, Why I Don’t Seek to be an Influencer
