One of the funnest spectator sports in social media marketing is tearing apart the advice of others. Add to that the constant hand-wringing over whether conference presenters should give “101” talks or “advanced” seminars brings the whole thing to the brink of becoming a spectator sport. Well, what if someone outside the marketing bubble gives advice, and some silly web site gives it some editorial space? That’s just wrong, isn’t it? How dare they! Let’s tear it down!
Over the last week or so, I saw an article on ReCode titled “Five Social Media Tips From Kim Kardashian West.” It’s easy to make fun of that; after all, what’s not to laugh at when a Kardashian is trying to give advice to people? Actually reading the article, however, I found that most of her advice was common sense, and worth adopting – seriously. Here is my reasoning:
- She is talking about using social media the way you or I might use it: Her last tip, “Don’t be weird and post more than three pictures from location,” is actually pretty sound for everyday users – and if people (God forbid) have a habit of doing Kardashian West’s bidding, there might be a little lower volume of annoying oversharing on social media. Yes, I said Kim Kardashian West could conceivably help slow the stupidization of the Internet.
