It is no secret that not just any content will succeed in online marketing.
Your content must engage your readers, increase brand awareness and improve your bottom line. In the past, many companies simply threw some keyword-rich content on their websites and hoped it would stick. Keywords remain important but it is crucial your content is informative, relevant and interesting. Content+ found that interesting content is one of the top three reasons that consumers follow brands on social media.
Related: The 3 Most Important Online Marketing Metrics to Monitor
Furthermore, TMG Custom Media reports that an astounding 90 percent of consumers believe custom content is useful and 78 percent of consumers believe that companies providing custom content have an interest in establishing good relationships with their customers.
Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan
