With the current state of performance marketing seemingly revolving exclusively around content and mobile, it’s important to note that one of the highest performing marketing channels around continues to be email. Yes, Google and other email clients have made it slightly more difficult to end up in user’s inboxes, however, for mailers whose recipients have opted in to their newsletter list, email presents a great opportunity to fostering a one on one, long term relationship with customers. If you are running a blog or own an affiliate site, email is a great way to connect and communicate with your audience and make sure that they continue to visit your site and purchase your products.
Because email can be such an effective marketing tool it’s important to take the right steps in creating and delivering awesome messages, and that’s what this post will try to help you with. Follow these three simple tips the next time you’re creating an email newsletter and hopefully you will notice your delivery rate, opens, and clicks improve.
