If there is one thing marketers enjoy, it is getting more money back than they paid out. In fact, that is pretty much the job description.
In a new study on email marketing solutions from Jon Cifuentes — in which he studied a broad audience of 1,300 marketers, and evaluated over 48,000 companies — it is clear that email is still both king and queen of return on investment (ROI).
In fact, mid-sized businesses are enjoying an average of 246 percent ROI thanks to email marketing.
If only that were the whole story…
Email marketing gives 246% return for mid-sized businesses, but there’s a cost
