In our time poor lives, we only want relevant content sent to us regarding someone’s services, products or problem solving. That process needs to be measurable to justify your investment.
Before you even start an email marketing campaign, ask yourself if it really is necessary. It requires time and effort to put a campaign together and if the purpose is unclear, then maybe the entire idea is not necessary. Also consider the enquiries that may result – are you and/or your team prepared?
