When producing content, your number one goal should be to add value for your community. That value might be sharing tactics to accomplish their goals, or lessons on how to make the best use of your product. Or it could be introducing them to tools that will make their lives easier, or even to the best restaurants in their city. No matter what your topic (aka value) is, your content is driven by your community.
How To Use Social Media Listening To Create Better Content For Your Audience
