Revenue analytics is the process of discovering where your revenue came from. It’s a granular analysis that tells you which marketing and sales channels, campaigns, and efforts are impacting the bottom line at your organization.
Of course, it’s easy to know the final touch that closed a deal (last-touch attribution), but how did the customer reach that final step? B2B sales cycles are long and revenue analytics track touchpoints through the entire funnel, from first anonymous visit to closed deal. That way, once a deal closes you know everything that influenced the customer’s decision to buy, making it easy to invest in the routes that are working and cut the areas that aren’t…
