As a marketer, I know that my fellow colleagues are always looking for ways to generate more leads. More importantly, we are looking for techniques, tools, and best practices that will allow us to generate the most quality leads for our company.
Actually generating quality leads is a major challenge many marketers face. According to a survey fromMarketingSherpa, 73% of b2b marketing leads are not sales ready. If marketers are going to help their company drive revenue, then the leads they generate must be of value. In other words, the lead should at least be in-market for what your company is selling…
