Facebook’s advertising network is already a colossal business — it helped the social network bring in over $5 billion in revenue in its most recent quarter alone — but it is about to take a step towards become the internet’s advertising exchange after announcing that it will start showing ads to non-users across the web..
Previously, if you were either not a Facebook user or not logged into the social network, then Facebook advertising on third party websites or mobile apps — powered by the Facebook Audience Network — would not be visible to you. That all changes today…
