If you ever want to make a marketer nervous, ask them how effective their content marketing is.
Even I would sweat a little if you asked me that question.
It’s not because I don’t know the answer, or where to look to find the answer, it’s just because the process of answering the question can be a little complex.
I could throw any manner of numbers out at you, but some of them are just vanity metrics and most are meaningless without also talking about the benchmarks, past performance and the goals that I’m reaching for…
How to Track Conversions & ROI With These Content Marketing Metrics
