You’re a business with a budget. You have $2,000 a month to allocate to Web marketing. Do you hire an SEO specialist or a content marketing specialist?
Neither. Because you’re asking the wrong question to begin with.
SEO and content marketing are not separate entities. They’re not unrelated marketing tactics. They’re interwoven, and they should be working together in your marketing strategy.
As Barry Feldman stated in this article on CMI, “[E]ffective and ethical SEO can’t happen without content to be optimized.”…