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Messaging is about to transform marketing — but maybe not in the ways you expect. In a culture obsessed with technology, messaging apps are poised to take marketing back to the basics of commerce and relationship management.
Over the past few years messaging apps have exploded in popularity; now these social networks are about to have their big moment. Whether you’re one of Facebook Messenger’s 900 million monthly active users, or your family and friends are logging into Snapchat, Kik, and WhatsApp, messaging apps are already part of your life. But now smart marketers are taking notice: messaging apps are growing into platforms that will transform the way brands manage e-commerce, information, advertising and customer service…
