Facebook may still have a lead when it comes to brands pushing out video ads on the platform, but its visual social network Instagram is slowly catching up.
From December 2015 to March of this year, video ad impressions on Instagram jumped from 30 to 65 percent, according to a study by Brand Networks.
Instagram has been making efforts to court advertisers. In February, it unveiled 60-second video ads and also started counting views on videos, giving marketers a better idea of how many people watch their clips. And earlier this month, it extended its carousel ad format, allowing marketers to post videos that users can swipe through…
