By now the term omnichannel marketing isn’t breaking news to any marketer. Every publication, blog, industry event, and Twitter influencer has had their say about the rise of omnichannel. (In case you’re still a little fuzzy on what omnichannel really means, you can find out here.)
According to the 2016 State of Marketing report from Salesforce, high-performing marketers are 34.4 times more likely than under performers to create personalized omnichannel customer experiences across all business units.Basically, if you don’t have an omnichannel strategy, you’re going to struggle in 2016…
