The marketing world is at war.
Tech giants like Oracle, Adobe, and Salesforce are battling it out to create THE premiere marketing cloud that provides complete measurement, attribution, and automation. Essentially, one marketing cloud to do it all in an omnichannel world.
Marketers are investing billions in technology in the pursuit of true omnichannel marketing, which we all know is important – I’m just not sure we all know what omnichannel means or what it looks like in practice.
Let’s take a step back and explore the real definition of omnichannel marketing, and how you can take advantage of it in 2016…