Allegory of a marketing budget
If you have never read Plato’s Allegory of a Cave or even if you have, you may have not connected it to business today. But when you’re trying to get budget for new marketing (referral marketing) initiatives the Allegory of a Cave resonates with the predicament that many marketers are facing.
In Plato’s Allegory of a Cave, men have been chained facing a wall their whole life. The fire behind them casts shadows onto the wall in front of them…
How to Find Budget For Your Marketing (Referral Marketing) Initiative
