Likely, you have seen websites that feature a blog—or your business maintains one itself. This is outstanding, until you see the date of the last blog was eight months ago. You and your team just haven’t had time in your busy schedule to write anything. The blog languishes, and any visitors you may have attracted either think you don’t offer anything useful to share or that you aren’t diligent enough to maintain the page. And if you aren’t diligent with your blog, there may be a perception you aren’t diligent with the rest of your business …
Blogging, e-books, whitepapers, and other content that businesses use to attract and convert potential customers are proven avenues to inbound marketing success. There’s one little catch: Someone must write that content. That sounds simple, but it’s an area many companies struggle with. And it’s not because you’re lazy or uninterested or devoid of knowledge to impart, but simply because you are busy. That’s an understandable reason, but also can be detrimental for inbound marketing efforts…
