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A social media presence without any engagement – whether as an individual or a brand – is like having a car without tyres. Everything’s in place, the engine’s revving, you’re changing gears but you never get anywhere.
We’re now sufficiently far along in our social media culture to be able to look back and see just what works and what doesn’t – and more importantly, ascertain the reasons why. It doesn’t matter if the content you’re sharing is original or it’s a curated post which you’re propagating along your social network of contacts, the material that consistently does well and generates engagement adheres to five very specific requirements, each of which reflects something greater…
