Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels.
Last week, Facebook unveiled updates to its advertising interface that grant marketers access to dayparting and Nielsen DMA targeting. These features offer targeting during specific parts of the day and access to specific local television market areas respectively. This allows advertisers to target the same Nielsen designated market areas in the US that their TV buys are reaching, and select dayparts in four-hour blocks for TRP campaigns. With advanced targeting, marketers can extend the reach of their TV campaigns to specific audiences across Facebook and Instagram, and squeeze additional ROI from existing video content…
Advanced Social Targeting Extends Reach of Digital Video Advertising
