Before we get into all that delicious content marketing stuff, let’s talk about eating ice cream for a second. (Stay with me, folks. It’s gonna get weirderbefore it gets normal again.)
When you eat a bowl of ice cream, is your goal to get to an end result as fast as possible? Do you turn to a friend or maybe a professional ice-cream-eating freelancer and say, “Hey, can you finish this bowl of ice cream for me? I just really want a messy bowl.”
That’d be insane, right? The best part of eating ice cream is the process of eating the ice cream. And since we’re so infatuated with the process itself, some interesting behaviors unfold – namely, we tinker. We make the ice cream better. We add toppings. We put it into things, onto things, and next to things…
3 Unthinkable Behaviors Behind Truly Creative Content Marketers
