You got a good amount of people to signup the landing page of your SaaS product — great! But the more daunting task is to convert these leads into paying and loyal customers.
According to intercom.io, 40-60% of users who signup for your software or SaaS application never come back.
One of the top approaches to deal with such high dropout rates is to nurture your leads via email amongst other tactics like telemarketing, retargeting, live chat and web optimization (depending on your product type)…
