As 2015 comes to a close, columnist David Rodnitzky share his picks for this year’s most memorable successes and flops in the marketing industry.
As we close 2015, I thought I’d review some of the highs and lows of the year in marketing and give out a few virtual awards to the companies and trends that resonated the most. Without further ado, welcome to the first edition of the D-Rod Awards!
Words
In the Category of “Words,” the word of the year goes to (drumroll)… DMP! While it is true that DMPs (data management platforms, for those of you not hip to the lingo) have been around for several years now, it has only been recently that first-party data has spread across numerous channels (display, mobile, search and social) to boost the importance of DMPs…
