Social media advertising is one of the most powerful marketing mediums you can use. The adverts are easy to set up (Facebook and Twitter have got shareholders to keep happy, remember) and relatively low cost, so the barriers to someone placing a social media advert are pretty low. Which is good news, right?
Well, not necessarily.
The ease with which you can create a social media advert means that there are a lot of people who are running advertising for the first time – and some of them are making mistakes.
So, I have identified seven of the most popular mistakes so that you don’t have to make them…
