Every “social media guru” and “marketing maven” touts the importance of engaging with your social following in an authentic and conversational way. Most brands have an individual or a team that makes critical decisions about publishing curated information to their audience, but how many companies are building customer loyalty through these online chats? Sure, there are top brands like Google, Taco Bell, and Southwest Airlines, who have built social media empires but what about your company? Are you using the power of social media to monitor or interact with customers? More importantly, are you using it to bring in revenue?
Most companies today agree that social media is a prominent marketing tool. As marketers, we understand that social media can put you in touch with your target market. What many brands are still missing in their strategy is when social media is combined with referral marketing, organic engagement and brand awareness can be easier achieved. In fact, according to a recent survey conducted online by Harris Poll on behalf of Ambassador, two-thirds of Americans say they’re at least a little more likely to purchase a product after a friend or family member shares it via social media or email…
The Underused Power of Social Media That Will Increase Your ROI
