Outreach sucks.
Most outreach campaigns get less than 10% response rates and 5% success rates. (Unless you’re a big name in the industry.)
It is important, though.
Blogger outreach is still the best (or only) way to proactively get backlinks and shares.
But, there are ways to make it suck less…
18 Influencer Outreach Strategies to Optimize Your Campaign and Get Better Success Rates
