Year after year, B2B marketers have reported that the top priority for their marketing objectives is to increase revenue. Year after year, they have also reported that they successfully accomplished this with the use of certain marketing distribution channels and content assets.
In 2014, findings from the State of B2B Marketing 2015 by Regalix showed that 71% of marketers placed an increase in revenue as a top priority for the coming year. When asked what digital tactic was most effective in accomplishing this goal, 81% saw proven results from their website. Web sites were followed by Email, SEO, and Social…
