As we wrap up the first quarter, it’s a good time to review your marketing performance and set plans for what lies ahead. Did you manage to hit (better yet, crush) your goals or did you barely struggle to maintain performance? If you fall into the second group, don’t worry, you’re not alone. A recent HubSpot study found that only 23% of marketers were exceeding their revenue goals, 52% were merely meeting them, and 20% weren’t meeting them at all. Moving forward, the question you need to ask yourself is: how can you ensure the success of your marketing initiatives this year?
In today’s B2B landscape, the focus of a marketing strategy should be to engage with customers in ways they prefer, while being able to communicate effectively your company offering. If anything, the rising tide of digital transformation is constantly increasing the pressure on companies to focus on their customers and the experiences they receive, in order to earn their trust and loyalty. If you’re looking to survive, sustain, and excel in this brave new world of B2B marketing, you need to make your marketing efforts compelling, consistent, and cohesive. These are the three C’s of effective marketing…
