The landing page is an important part of any digital campaign. In this case, it’s not just the journey, but the destination. And when your prospects are being filtered to a complicated or confusing destination, you can’t expect the best results. So jump on the bandwagon and find your way to landing page bliss (and media dollars well spent!).
1. Why a targeted landing page is key.
When a prospect sees an ad through Google, social media, etc., they’re reading a specific directive. There’s a specific type of visual and call-to-action. Most likely, you have a targeted strategy to this ad, and you should continue utilizing that smart approach all the way through. See it through by sending your “warm” prospects to a neat and tidy landing page that plays into the same creative design and messaging. This is targeting to its fullest!…
