5 Reasons to Always Use a Landing Page

Five Reasons to Always Use a Landing PageThe landing page is an important part of any digital campaign. In this case, it’s not just the journey, but the destination. And when your prospects are being filtered to a complicated or confusing destination, you can’t expect the best results. So jump on the bandwagon and find your way to landing page bliss (and media dollars well spent!).

1. Why a targeted landing page is key.

When a prospect sees an ad through Google, social media, etc., they’re reading a specific directive. There’s a specific type of visual and call-to-action. Most likely, you have a targeted strategy to this ad, and you should continue utilizing that smart approach all the way through. See it through by sending your “warm” prospects to a neat and tidy landing page that plays into the same creative design and messaging. This is targeting to its fullest!…

5 Reasons to Always Use a Landing Page


Rick Duris is CopyRanger.

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