Several agency reports pointed to Google’s display business strengthening in Q4. A look at what the company is up against and how Facebook came to dominate mobile display.
It’s no secret that Facebook has been steadily building up its ad technology — directly challenging Google. These moves, coupled with the introduction of native ad formats that appear throughout Facebook’s mobile news feeds have propelled it past Google to become the leading seller of display advertising worldwide.
The speed at which Facebook’s mobile ad offerings took off surprised analysts. In 2013, eMarketer’s projections had Google continuing to lead display advertising in the US through 2015. The firm’s updated estimates in 2015 paint a very different picture, showing Facebook the leader since 2013, with share growing through 2017, in contrast to Google’s shrinking market share…
Does Google stand a chance against Facebook in mobile display?
