If your brand or company is active on Twitter, you’ve probably come across a series of tweets on your timeline with a specific hashtag. These usually come during a trending event (like a riot or election) or they’ve come from a specially orchestrated Twitter event.
Twitter events are popular with brands looking to raise awareness about their products. When properly conceptualized these events can bring a lot of visibility and traffic to your brand within a very short timeframe. They also don’t usually cost much and are therefore especially useful when trying to boost your marketing numbers without crippling your budget…
The Ultimate Guide to Planning, Marketing and Hosting Your Twitter Event
