CRM’s are meant to help sales people. After all, nobody sets out to design software that makes your job harder. And yet many CRMs do exactly that. In fact, according to a recent study byMerkle Group Inc.,
Up to 63% of all CRM initiatives fail.
What’s going on? Why don’t CRMs actually help sales reps do their jobs better?
Here are the top eight reasons why your CRM is killing your sales productivity (and what good might look like):
1. Your CRM Actually Creates More Work
You invested heavily into your CRM because you were hoping it would lead to more sales.
But, as a recent Sales Execution Trends report shows:
Only 41% of a sales rep’s time is spent actually selling.
The rest of their time? Besides travelling, coordinating tasks and activities, and struggling to find the right sales content and resources, a pretty good chunk is probably spent manually updatingyour CRM.
What if you could have a complete overview of your business and still reduce admin andincrease the productivity of your reps? How much time would that open up for reps to focus back on selling?
8 Reasons Why Your CRM is Killing Your Sales Productivity (and what good might look like)
