The key to success for your business is attracting new customers, while maintaining your existing B2B clients. If you want to manage a smart business, you must be able to grow your customer base.
Many companies attract customers at events or by using top-of-the-funnel campaigns, but one of the most unique ways that people don’t tend to use, is attracting new customers through your existing customers.
Leveraging your current customers will showcase the relationship you have with them and represent your business in a positive light. Your loyal customers are the ones who already committed to your business, the cost of losing them is greater than the cost of gaining a new customer…
